The Information Product Business

The Information Product Business

What is a digital product


  • A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

So that is the definition of a digital product.

So what is the information product business?

An information product is a product that revolves around providing information. That means something like a book, a podcast or a course.

An eBook is informational because you’re learning from it and it’s digital because it only exists on a file on your hard drive. Creating and selling a digital product just so happens to be one of the most popular and most effective business models that there is in this digital age.

Why is it so Popular to sell?

The reason for its popularity is that it offers incredible Return On Investment or ROI and it is highly versatile.

When you create and sell a digital product, you are providing value in the form of the information contained therein. This is what allows you to charge money for your product and it’s what makes it desirable for your audience. At the same time though, a digital product has very little overhead cost.

Is it popular with buyers?

Yes it is. People like to access anything they buy quickly, easily and at any time of the day or night. This feeds into the instant gratification culture which has grown over the last few years. No one wants to wait for products

The Pandemic has increased online use exponentially and with so many people at home, with spare time, the digital product business has grown too.

How much will it cost?

There may be some initial investment involved in the creation of your product or products as you may need to outsource the process and pay someone to create it for you.

Once it is done you’ll then be able to sell as many copies as you like without it costing you a single thing. There’s no cost associated with storage, there’s no delivery and there are no materials.

You can always create your own digital products of course.

 ‘COGS’ or ‘Cost Of Goods Sold’

With a high value and no overheads then, a digital product can provide almost 100% profit on each sale. What’s more, is that it’s incredibly versatile and simple to create and sell. You don’t need to get in touch with a manufacturing contractor, or find seed money, or learn to code.  As long as you understand how to write into a Word processor, this option is available for everyone.

The Products


This covers a wide range of ideas to work from. If you have a good working knowledge on a subject then you can create a book or course to help others learn it.Products. The Information Product Business

Once interested in a subject people love to learn more about it. Language courses are popular, tutorials on a variety of musical instruments etc. The list is endless once you start researching.


Crafting has exploded over the pandemic, as a hobby and to make and sell.

It can cover many subjects from how to knit/crochet, sew, woodworking crafts, jewellery making, a variety of arts, wax, oil, mixed media, watercolour and of course many more.

Any crafter wants to learn more, those with hobbies like to try different crafts. But whether they are starting out or increasing knowledge they look for products to learn from.

Membership sites

Here you have a website with a library of digital products that members pay to access. This is a popular model. You do need to keep it up to date of course and regularly add new products.


Businesses want photos that are different and stand out from the crowd. There are sites that offer them for free but the photos get overused and you see them advertising a variety of things. This means they don’t catch people’s attention, let alone hold it long enough to get them to read about your offering.

So new and different photos are always being looked for online.


Graphics can be time consuming to create especially at the start when you aren’t used to using the various tools available. So Bloggers/writers and advertisers etc, want original graphics.

Produce good eye-catching graphics and you will be in great demand. Any post on any social media platform has literally seconds to catch someones attention.

A high quality graphic will do that.

I use Canva Pro and find it very good. Try the free version and see how you get on with it. 

I am not affiliated with Canva at all, I just think its very good..

A mixed website

Another option is to have a variety of digital products on a website. There are a few really big ones like Udemy but smaller ones can attract too. If you have good quality products on popular subjects then customers will return.

The bigger sites can be rather hit and miss with quality as they have such a wide variety of goods and sellers.

How it works as a businessyour business

You have a website and write a blog post regularly to bring traffic to the website. Traffic of course means possible customers for your products. The more value your posts have the more they will be likely to return.

People will often visit several times before buying from you because they want to know that you are trustworthy and produce quality products. Once they buy something that does not match the description, they may well demand a refund and won’t return.

The blog

The more you add content to your website in the form of a blog, the more people will be able to find your website via Google and the more people are likely to share your content on social media as well.

It does take time for Google to find you and to move up the rankings but continuing to post regularly will help the process.

It’s no good adding a few posts and thinking that will do the job, it won’t.

Other ways to sell Digital Products

You can sell a digital product via social media, on forums or even through Amazon (for Kindle).

Another option is to let other people promote your product for you and to simply take a cut of the profits. That is of course, affiliate marketing. A good option if you prefer to keep creating products and don’t want to do the selling yourself.


The Information product business is one that is growing rapidly. With libraries closed still and very few real life courses available, it’s obvious that many turn to the internet to supply what they need. Of course when they realise how easy it is and how instantly available, quite a large amount of those, will see it as the best way to source learning requirements in the future.

So if you have an information product that people want, as long as it gives good value, you have a business.

Good Luck!

If you are interested in learning about starting an online business: CLICK HERE!

How to Develop a Winning Mindset

How to Develop a Winning Mindset

The winning mindset is a basic mindset about achieving success in life or in business. Many people want to know how to develop a winning mindset.

It is the inspiration of success, conscious growth, wealth, and prosperity. It is having a positive state of mind and therefore the confidence to understand you’ll be a winner no matter what life throws at you.
The following are 10 tips to reach that winning mindset.

What is a Mindset?

From Wikipedia:

  • In decision theory and general systems theory, a mindset is a set of assumptions, methods, or notations held by one or more people or groups of people. A mindset can also be seen as arising out of a person’s world view or philosophy of life

Your mindset consists of your beliefs, attitudes, feelings and thoughts. Having the proper mindset creates productivity and motivation altogether areas of your life including business, sports and education. It is what successful athletes, business people, and educators need to achieve success in their chosen profession.

How to Develop a Winning Mindset

Believe in YourselfBelieve in yourself

You need to believe that you simply can do anything. You have to know you have the skills needed, the knowledge required and the capability to deal with the challenges that you will face as you strive to reach your goals for success.
Believing in yourself is very important if you want to succeed.

Make a plan

The right mindset helps you to make an idea which will guide you towards success. Having a good plan, setting out the strategy for success, makes reaching the goals more easily achievable. Envisioning where you would like your business to travel , the direction and where you would like it to be in 1 then 3 years builds an image of future success. Writing down what you expect to achieve in the time helps to keep you moving forward. However you ought to allow the plans to be flexible to permit for unforeseen eventualities.
If it’s online, determine the best place for your website. Decide if you need training and research to find the best place for that.

I Recommend..

I use Wealthy Affiliate. I found it was the best for me as the platform has hosting, training, excellent site support and a fantastic community, all for one price. No upsells, no extras. Wealthy Affiliate You can even check it out for free of charge to ascertain what you think about what is on offer. You just sign up and set up your account, No credit card is needed.

Identify Your Strengths and Weaknesses

Identify the skills you need to succeed and decide which skills you have. This helps to make a decision what skills you’ll require to stay to the plan. They are new skills to be learned unless you plan to possess additional help who have the specified skills.
Any weaknesses you’ve got got to be considered and maybe supplemented with outside help.

Practice Self-Awareness

Top performing people are conscious of the talents that they need , those that motivate and help them achieve their goals. Being conscious of the talents that they require can provide them with a competitive edge over their competition.
They skills to hone those skills in order that they outweigh any weaknesses.

Be Brave Enough to Face Your Challenges

If you actually wanted to win, you would like to be brave enough to face your fears and challenges. You have to be ready to fight and not take “No” for an answer. If you would like help, never be afraid to invite it especially when such help can greatly increase your chances of accomplishing your goals.

Take Care Of Your Body

One of the keys to having a happier living and a healthy lifestyle is to understand the way to lookout of your body.
Why is that important for business? Whatever task you would like to accomplish or any goal that you simply want to realize are often done easily if you’re physically, mentally and emotionally healthy.
Your body and your mind are connected with one another . If you’re living an unhealthy lifestyle, you’re more likely to form unhealthy choices. Likewise, being active can help in improving your moods and lessen your chances of affected by depression.


healthy food. How to Develop a Winning Mindset

Choosing fresh fruits and vegetables also as lean meat and poultry are far better than eating junk foods, carbonated drinks, and fast foods. By eating healthy, you’ll receive the nutrients, vitamins, and energy that you simply got to combat the strain brought by a day’s work. As a part of your effort to eat healthy, you ought to not forget to drink many water to stay you hydrated and to get rid of toxins from your body.

Take Time to Relax

No matter how busy your schedule is, it’s important that you simply take an opportunity from the items that cause you to feel stressed and find time to clear your mind and relax. Whenever you’re at work, taking an opportunity even for just a couple of minutes can make an enormous difference within the way you handle your job. Perhaps read a couple of pages of an inspiring book or if possible, take a enter the fresh air.


Exercising is rejuvenating, it can help keep the mind sharp as well as keeping the body in peak fitness. exercise
Exercising doesn’t mean spending hours in the gym unless of course, you prefer exercising in the gym. There are plenty of activities that are enjoyable, fun and keep you fit. It is very important that you find a way and type of exercise you enjoy, otherwise you will get bored and not keep it up.
Walking in nature is a good all round exercise, it aids fitness, general health and mental health. . Try deep breathing as you walk to feel the complete benefits.

Get Enough Rest and Sleep

Resting and sleeping allows you to recover the energy that you have used during the day. Having enough sleep and rest helps your brain to work more efficiently and your body too. Lack of sleep slows you down and often makes focusing/concentrating and general thinking difficult which won’t help your business. Tiredness will have you reaching for processed foods that provide a short term boost that quickly drops away leaving you more tired and craving more sugar and fatty food.
That’s why proper nutrition is important.


To achieve success and obtain the proper mindset to assist you to reach your goals, it’s important to not only be focused on work but also your overall health.
The right winning mindset is a Positive one that keeps you focused more on success rather than failure.
If you do not take proper care of your body it’ll gradually affect your overall performance and therefore your business.
Many people work long hours to get a business off the ground but neglect their health during the process. A bout of illness won’t help productivity in the least and can set you back quite a lot more than you realise.

7 of the Best Online Business Ideas 2021

7 od the best business ideas 2021

Here we have 7 of the best online business ideas 2021 to get you started. I have more but they will go in another post otherwise it can become too lengthy and boring. Personally, I prefer posts that aren’t too long, that get to the point.

A bit of background

The Pandemic caused many problems in people’s lives besides the obvious one. People were furloughed here in the UK and maybe something similar in other countries, its possible. Those ones found themselves with a lot of time on their hands because they weren’t working.

Then others, lost their jobs, with no way to get another because of continuing restrictions and always the possibility of further lockdowns, which as we know is what happened.

Many big companies went into liquidation. Others moved to internet only selling as it had become so successful thus creating another jobs void.

The 7 BEST Online Business Ideas For 2021

      1. Writer

Writing for others can be well paid once you get established. If you turn out high quality work then you will be in demand for blog content writing. Books is another idea if you are a writer. Become an author by putting your experience in any subject into a digital book. Once you really think about it, there are skills you have learnt from experience, that can help others. write for othersPlus of course there is great demand for fiction. The Pandemic has revived peoples interest in reading, possibly as escapism from being trapped at home for so long.

      2. Infopreneur

Now that sounds good doesn’t it and kind of describes itself.

A lot of people are staying at home and are bored. So they have been learning new skills by doing distance learning. so now Universities are using digital courses right now, although there were online universities before now. There are also very big websites like Udemy that have a huge amount of courses available

There are many new businesses now that sell only courses for a variety of subjects. With so many people still at home this is a good business to get into. Even when things become relatively normal there will always be a place for online learning.

       3. Virtual Assistant

You can gain skills by working in offices or with various companies and they can really help others. This job would involve working for others online, essentially taking on clients, to perhaps manage their social media. With creating posts, responding to comments and helping to grow the accounts.

The virtual assistant can also be used for the day to day tasks that take time, are necessary to do but not what the entrepreneur/business owner, wants to be spending their time on. Depending on what you do, this can be quite a lucrative business, especially with so many more people having a business and working from home now.

       4. Websites

This has become a popular business model. First creating the website and then managing it for a client. virtual assistant and web builderThis works very well apparently in a local area where you are more likely to get to know the client and what they need.

If you get a good hosting site, with excellent security and support, this is an ideal framework for such a business. For this you need to do proper research to see what is on offer. It is worth paying more for quality as this is your business and your clients businesses at stake.

I recommend Wealthy Affiliate because it has the three must haves mentioned and has the bonus of a lot of training available if you get stuck on any aspect. You can check it out for  free HERE! no credit card required. Make note of the amount of websites you can host for the same price.

       5. Graphic Designer

Graphic designers are often in demand for creating book covers. Most businesses want original graphics for their websites whatever it about and also for individual blog posts. Why? Put a free graphic onto Pinterest and the same one will have been used over and over again for a variety of different subjects.  When you add a post to Pinterest it will then show you all pins with similar pictures. Hence the need for something original that will stand out.

From Rasmussen University:

Common graphic designer duties:

  • Meeting with clients or art directors to define the scope of a project
  • Using photo editing software, layout software and digital illustration to create designs
  • Selecting colors, images and typefaces to convey a company’s brand and message
  • Presenting design concepts to clients or art director
  • Applying updates to designs based on stakeholder feedback and opinion
  • Examining final designs to ensure there are no errors before printing or publishing

        6. Blogging

Blogging nowadays conjures up thoughts of the bloggers we hear about the most, that are well known and making lots of money from it. Many people do not consider that they have been doing blogging for years most likely before becoming famous.

There are those that see blogging as easy, trust me, it’s not. It takes a lot of time and effort and probably money too if you don’t enjoy writing and research. It also takes time to create your graphics. There plenty of free pictures available but you tend to find the same ones on every social media platform when you share your post, as I wrote above on Graphic designer.

So pictures will stand out more if they are original or if you make them original with use of text and parts of other pics.

Blogs can be monetised with Adsense, although too many adverts can slow a website down or you can be affiliated with other companies to make money that way.blogger, coach mentoring

You can start a website and blog via any platform. Some are free for a first website but some will charge, the free ones tend to be quite basic and limiting. Do your research first.  You can start with Blogger which is completely free. My first ever blog was on there, I blogged about the crafts and showcased many from the sites I was on. See it HERE!

    7. Coaching

Coaching is very popular now and can be done in a big variety of niches. It isn’t just for the real world.

Types of  coaching:







Relationship … and so on. Yes, there are apparently more coaches.

So you can see it is a big and very varied field.


What do you think? Do you think these are some of the best or do you have other ideas? These are certainly some of the most common ones.

I must admit there are so many niches in online businesses now as people become more innovative. Whatever you decide to do, you need to make yours a bit different to stand out. It’s important to create your own ‘voice’ with your writing style. That way those visitors that return instantly recognise it as yours.

If you are just starting out in the online business field I wish you much luck.


Top 7 Ways Articles Can Explode Your Business

Top 7 Ways Articles Can Explode Your Business

How, you’ll ask, can writing articles or content help improve your website traffic? Let’s find out. Here are the top 7 ways articles can explode your business.

In today’s highly competitive world of the internet, there is a great need to get targeted traffic to your website. Why? Because without traffic we have no business, therefore traffic by any means possible is a necessity.


Routing web traffic to your site yourself is often your only option especially within the cutthroat world of eCommerce. Getting a high Google ranking is often very difficult at first, which is of course, what we all seek.

Fortunately, there’s a plethora of website promotion strategies you can use to drive traffic to your website.
There are strategies you can adopt, from paid advertising to affiliate marketing. However, many of those techniques require payment. Nevertheless, there are ways to market your website and increase your web traffic without spending anything. Writing articles is one of the only web site promotion strategies you’ll use, which they’re often very effective.

Top 7 Ways Articles Can Explode Your Business

Reach more people

When you write good articles, it’d be a shame to not share them with people . You can post your articles in your website otherwise you’ll submit them to other sites like e-zines and online publishers.

By submitting your articles to those sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information within the resource box. With this, you get exposure and free advertising also .

Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant also can link back to you. Thus, you increase your link popularity, which is one among the foremost important strategies within the internet world.

Remember that people try to seek out information online and by filling this need you’ll reap the advantage of more exposure and better web traffic.

Free Advertisingfree traffic. Top 7 Ways Articles Can Explode Your Business

Submitting your articles to other websites means free advertising. Make it informative and useful for your readers and always include your site’s link within the resource box. In addition, by making your article relevant and helpful to your readers, you’re making an honest impression for your website, which could ultimately cause a visit and hopefully a purchase.

Good quality content in a piece of writing is so much better than a few lines of advertising space. Well written content will bring readers in for years, advertising space, only for the short time its paid for.

Gain High Search Engine Ranking

Create a really good article. Optimise your article to make it search-engine friendly. Use top-ranked keywords and Meta tags which will in time,  give your website a high ranking. As soon as you publish your new blog post/article add it to Google Console for faster indexing, to gain an increase in Google ranking. Remember that optimising content for SEO is a long term strategy.

Don’t pad out your content with waffle, keep it to the point and give value. Remeber that overloading with keywords and links harms more than it helps.

Increases Link Popularity

Instead of trying to find other sites that would want to determine reciprocal links together with your site, you’ll simply submit a piece of writing to other sites. Just do not forget to include a link to your site in your resource box. When these websites like and publish your article, you automatically get a link partner.

It is good to have outgoing links that show where you get information from.It also helps to have internal links. These are links that go to other blog posts on your website.

Link popularity is one of the factors employed by programs in determining search engine rankings. Make your article especially useful and appealing so that more websites are going to be encouraged to publish it.

Optimise your site

It is very important to increase you search engine ranking and optimising your site can help with this.

By making your site keyword rich, you’ll greatly improve the program ranking of your site. Remember that keyword density is one of the most important factors that programs use when determining the search engine ranking of a website.increase web traffic

A useful tool

I use a tool called Rank Math which really helps to ensure you are on the right track. Try out the Free version it can make a big difference. It can give a score and a list of things you need to do to give the best optimisation. Read more about it HERE!

Though you still need good content that is relevant to your niche. Avoid the temptation of overusing keywords just to get a high ranking as it could put people off.

Relevance and quality remains the foremost important things to believe when writing articles and it will be doubly useful to your site if you create these articles search-engine optimised.

Establish a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you’re also creating an honest impression on your prospects. Encourage more people to go to your site and do business with you by establishing a powerful reputation through your articles.

Be seen as an expert within the sector and you will ultimately gain more customers eager to do business with you.

Read HERE for article writing tips.

Increase your credibility

Once you get some good testimonials and feedback, your credibility begins to grow. You can use them to advertise with because people want to know others have bought the product and been pleased with it. See HERE for starting a business!

If you buy something, do you check the reviews? I do, most of the time now. One or two bad reviews may not put me off but it depends upon the reasons for them and the seller’s response.

Trust is important

You are not only building credibility you want people to know you are trustworthy.explode your sales

In this highly competitive world, excellent credibility and trust may well bring in new customers are make existing customers more loyal.

Articles are the very important tools you need to enhance and explode your business in so many ways.

What do you think?

Did I show you the Top 7 ways Articles Can Explode Your Business? Did it resonate with you?

If nothing else you know that there are steps you can take to take your business to the next level. In business, off or online, the learning never stops. There are always new strategies to learn from those that have gone before. And even from those new to online business and blogging who think outside the box and work out new ways of doing things.

If you enjoyed the post, please leave a comment, likewise if you have questions.

My recommendation!

Interested in starting a business? If so, my top recommendation is Wealthy Affiliate. I recommend it because I am on the platform myself. It is useful, has top notch training and great website hosting with fantastic support.wealthy affiliate free membership

There is a free membership to give you a chance to look around and see what you think. Always best to try the free version out to see whether its for you. It’s not for everyone because it takes hard work and dedication to build a business that supplies the lifestyle you want.

How to Exercise while Working

How to Exercise while Working

Here we have more ways you can exercise while you work from home. These are more for if you are sitting down a lot. Which I have to admit does apply to me. Having done this research on how to exercise while working, I have to say that I intend to get an under desk exercise machine.

So we have looked at standing desks and their health benefits. I also brought a variety here for you to look at. There were also some that did both, sitting and standing.

We looked at office chairs and why it is important to have one that is comfortable.

I also did a post on treadmill desks which are really gaining in popularity in recent years.

Good reasons to get one!

We all know that sitting at a desk all day is not good for our health. A sedentary lifestyle can mean a slower metabolism, obesity and even possible heart disease amongst other things. So anything that helps you get exercise while you work has to be good, don’t you think?

An under desk exercise bike will keep legs moving and increase blood flow. It will gradually strengthen your muscles as you continue and become more proficient with it. Some allow an increase in resistance to help strengthen the legs further.

Then of course exercise helps to increase the metabolism and burn off the food to some degree, so can also help to stay fitter and lose weight.

As you are sitting, there won’t be a lot of pressure on the joints, which is an added bonus for many. Low impact exercise helps to strengthen and improve mobility especially for those with arthritis.

Improve Mental Health

Lack of movement during the day can leave a person feeling sluggish and tired but still end up tossing and turning for ages before dropping off.

Exercise is brilliant for improving mental health as well as physical health. Being more active on a regular basis helps to improve sleep. This in turn also has a good impact upon mental health. Less tired and more active means you feel more upbeat and therefore happier.

It is better still to be out in nature of course but something like these are ideal when you are tied to a desk. Not literally of course!

Hausse Portable Exercise Pedal Bike 

  • Large display mini bike pedal exerciser is used for arms and legs cycling exercise at office or home to increasing circulation and relieving tension. Product Dimensions: 13.2″ x 15.7″ x 12.2″.
  • Multifunction LCD monitor display, easy to read LCD screen displays RPM, time, speed, ODO, distance and calories burned. You can also reset by long press the yellow button. An extra strap is provided for securing.
  • Equipped with an anti-skid mat. The base of the exercise pedal bike which is conveniently outfitted with four anti-slip rubber. The adjustable foot band can flexibly adapt to users’ feet of different sizes to meet different needs.
  • Adjustable resistance for customize exercise, easy to adjust the intension by rotating the knob. The adjustable foot band can flexibly adapt to users’ feet of different sizes to meet different needs. Suitable for office workers who need sports, as well as people who need exercise
  • Portable handle features, which makes the fitness exercise bike always ready to go. Also perfect for under desk exercise,
  • please NOTE that the desk height should be more than 47 inch.



Check it out HERE!!

Desk Cycle Ellipse: Under Desk Elliptical Machine

Desk Cycle Ellipse How to Exercise while Working

  • STAY FIT IN THE OFFICE: Our high quality under desk elliptical exerciser can help you burn calories, boost your energy level, and increase productivity while reducing stress during work
  • SMOOTH AND QUIET MAGNETIC RESISTANCE: The whisper-quiet, ultra-smooth pedal motion and precision flywheel allow you to workout quietly without disturbing your coworkers or family members
  • EASY TO USE: Large 6-Function LCD display tracks revolutions, RPM, time, calories burned and more; Counts up to 100,000 revolutions in one session
  • Desk Cycle Ellipse
  • 8 CALIBRATED RESISTANCE SETTINGS: Choose from very easy to challenging options; perfect for the elderly, individuals with disabilities, and physical therapy
  • SWITCH IT UP: Extra long and wide pedals allow you to adjust the shape of your elliptical motion by where you place your feet; bidirectional pedaling options (forwards and backwards)

Check it out HERE!

HAPICHIL Steppers for Exercise

HOMCOM Mini Exercise Bike

Keep moving anywhere with this HOMCOM mini exercise bike.HOMCOM Mini Exercise Bike It’s portable, compact and lightweight.

You can put it under the desk whilst working, or even beside the sofa when watching television. The resistance knob allows you to adjust the hardness to eight different levels for a more personalised experience. The LCD display tracks speed, distance, time and calories. It’s time to get your blood flowing and your heart pumping with this nifty like pedal bike.

HOMCOM Mini Exercise Bike
• Resistance knob to adjust to eight different levels
• Multi-functional LCD display: speed, distance, time, calories, mileage and rounds
• Pedals straps keep your feet fixed for safety
• Anti-slip feet for stability
• Compact size, can be used in the office and home
• Maximum load 100kg
• 1 x AAA battery required for screen, not included


Check it out HERE!!

What do I think?

Personally, I like them all and I think they are a brilliant idea. I have different priced ones here, just to show a small sample of what’s available. I could put loads more on but they tend to be very similar.

I intend to get one myself when I can make up my mind about what to get. I cannot decide whether it would be more comfortable to have the stepper type or the cycle type.

Reviews are mixed as always, with some loving the one they bought and others not happy for various reasons. I have noticed this on pretty much most things, whatever you buy. People are different with different requirements.

I think the style of anything is a personal choice.  While a load of bad reviews will put me off an item, the usual mixed reviews won’t, depending on what is said of course.

What do you think? A good idea or not?


How to get Cheap Legitimate Facebook Page Likes

How to get Cheap Legitimate Facebook Page Likes
This video and post is about how to get cheap legitimate Facebook page likes via advertising. Buying likes is never a good option.

From Paul Murphy all about Facebook advertising.

A shortened version of the video:

When you advertise on Facebook you get into a bidding war with anyone else who’s vying for that space on Facebook. You need a really good relevancy score for your bid price to come down, so if you’ve built that trust with Facebook then what it does is it  decides that you’re legitimate. That you’ve got all these things in place and one of them specifically I’m going to show you in a minute and then when you’ve done that you will get your advertising at a lower cost and Facebook will favour you above other  advertisers because a lot of people are just kind of dipping into the platform and trying to get advertise but don’t really know what they’re doing.

Building your Page

What you can do is you can build up your page once you have created a new page on Facebook. That is straightforward and easy enough to do.

You’ll obviously start with no likes and unless people know where to find you it’s hard to get people interested in your page. This is where the ads come in. Some people have paid for likes in the past but it is just a waste of money, I assume that sort of thing is still about but there are 2 reasons not to do it.

  • 1) They aren’t real people which means they won’t interact with your page.
  • 2) You can get your page and ad account banned from Facebook. Definitely not what you want.

You will pay more at first for your adverts until you can show you are legitimate.

Showing the Ad campaign

Paul shows the results of his ad campaign that has yet to run a full dayHow to get Cheap Legitimate Facebook Page Likes

I’ll show you exactly how this works so if you’ve not created ads before this is where you start.

Your custom audience you would leave blank and then you would put in worldwide for location.  Apparently it’s really expensive to advertise in California, so its a good idea to exclude that region., so apart from that you can include everywhere else.

So you just advertise to the whole world because obviously, you’re just building social proof, you’re not actually trying to get customers. So the cheaper the advert the better and the cheapest demographic to advertise to is aged 13 to 24 but its better to go for 18 upwards because if anything of a vaguely adult nature appears on the page and they’ll ban your account.

So make sure that you’re choosing over 18 and you’ll still get a good rate. If you just put it in ‘LOVE’ as an interest, this will work well. It’s got to be really general, something with a massive niche or just don’t put anything.

When you first go to your campaign level,

you need to select engagement. You’ll have a selection of lots of different ways you can actually choose but you need to select engagement. That bit was skipped because I’d already created the ad I’ve shown you.

So you select ‘Engagement’ and as you can see on the left hand side, you’ve got all of the three stages.

The campaign is always your objective, your ad set is always your targeting and then your ad is obviously how you create your advert. On this one I’m just going to put a dollar/pound because I don’t really want to spend much money.

I’m going to delete this straightaway but again you can put what you want. Now for thirteen dollars, I’ve got five thousand page likes, so if you spend $20 you’re probably going to be looking at somewhere between six – seven – eight thousand page likes, maybe more.

I recommend somewhere around 5,000 page likes is perfectly good. You’re literally just asking for a page like so you can do that on any network really, that’s absolutely fine and that’s it really.


For images, all you need to do is go to Pixabay and there are royalty free which you can use for advertising on Facebook. Facebook has their own images as well and their own royalty free music too, if you want to put music on ads. On Pixabay, put in something short but relevant but be careful your image is not text heavy because Facebook doesn’t like that and they’ll charge you a premium for that.How to get Cheap Legitimate Facebook Page Likes

So then you would upload your image and then you try to inspire them to like the page with something simple. If you’ve got a pixel installed it’s good to get data so you can leave that ticked and then you would then go and confirm.

What next?

When you come to connections just exclude anyone who likes your page obviously, you don’t want to waste money advertising to people who’ve already liked your page. We want all genders and languages then obviously you edit to placements just to be the FEED. Facebook always puts automatic placements on but you don’t really want that to be honest because it’s going to put it absolutely everywhere and you’ve got no control over where it’s sending your traffic.

Conclusion from me

This does work because I used it on a brand new page and only did it for a week yet gained 1,250 followers, not bad considering the page only had 2 posts on it and a website link.

It’s a good way to get your page more followers or a brand new page up and running.

With the way Facebook has constrained the reach of small businesses in recent years as well as increasing the cost of advertising, anything that helps at a lower cost has to be good in my book.


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