How to Start your Pinterest Journey

Okay, so the last post was all about why you should be using Pinterest for your business. This is a learning curve for me too as despite using the platform for many years, I still know very little about it. So while you learn how to start your Pinterest journey, I too am learning along with you.

Let us Begin!

When you are on the main page Pinterest.com, you can choose to either login to an existing account or to sign up for a new Pinterest account. And the very first option that shows up allows you to create a personal account.

So if you want to use Pinterest just to save some ideas to your boards, go ahead and start creating a personal Pinterest account right here. By the way, for a personal account, Pinterest allows you to use not only an email address to sign up, but also a Facebook account or Gmail account.Your pinterest journey starts here

And I do not recommend using these options for signing up on Pinterest. Because this usually ends up in creation of multiple accounts. Because one day you might try to open Pinterest when you are not logged in to Facebook or Google.

You will insert your email address then to try and log in and Pinterest will create a new account for you without you realising what’s going on. Then you will find yourself going from one to the other, posting stuff to the wrong account and boards and chaos ensues…….. Well…. maybe not that bad but it can be a pain.

So, when you create a Pinterest account, if you plan to use Pinterest for driving traffic to your website, then you should skip all of these options and click on the button to create a business account.

Business account

So you sign up with your email address. Under your profile you can add your business and user name, a bit about yourself and your business.

You can fill in your address and phone number etc if you wish. Address, phone number and email on this section aren’t mandatory. If you fill in your email address under the profile, it will be public. This is also where you add a photo or Logo. Be sure to click on save before moving on to the next part each time.

Then you go down the list filling in the required information. You can also ‘Claim’ your business by linking your website to Pinterest, just follow the steps. Next, add your Instagram and YouTube accounts, if you have them. You can also link an Etsy shop to your account too.

Your home feed will be populated by similar topics that you look at. You can change this by using the Home Feed Tuner to have more pins of subjects you prefer.

Personal Account

If you have a personal account and have now decided that you want to change it to a Business account you can do that quite easily or you can have both.

And all you have to do is go to business.pinterest.com and you will end up on a page where you can create a free business account from your personal account.

Also on this page you will find a wealth of help topics from getting started, to creating pins, advertising and more.

I stumbled across this page once and didn’t find it again until now. Told you this was a journey we are taking together.

Do you Need a Business Account?Business or personal account

The short answer is YES! If you want to use Pinterest for business and commercial purposes, you really HAVE to use a Business account. It’s very important. The main reason you need to use a business account is to comply with Pinterest’s Terms of Service.

You don’t want your account to be closed for using a personal account for business purposes, do you? If you plan to make money from your Pinterest account in ANY way, you should use a business account. Do make sure you follow the guidelines because users have had accounts closed before now.

From Pinterest Terms of Service

  • Pinterest may terminate or suspend your right to access or use Pinterest for any reason with appropriate notice. We may terminate or suspend your access immediately and without notice if we have a good reason, including any violation of our Community Guidelines. Upon termination, you will continue to be bound by Sections 3 and 8 of these Terms.
  • More simply put:
  • Pinterest is provided to you free of charge. We reserve the right to refuse service to anyone, but we will be reasonable about it.

Benefits of a Business Account

Another benefit of having a business account is that you will get access to special features and services that are available only for business accounts. It’s Pinterest Analytics and Pinterest Ads.

So in Pinterest Analytics, you can see your Audience Insights. You can check what people who follow you are interested in reading about, how your site doing on Pinterest and in the Advertising section you can run some adverts.

Pinterest adverts cost less than on other platforms and seem to perform better from what other people have said. This is business people that use adverts on all social media platforms as well as search engine ads.

Just starting out though you don’t need to worry about adverts. It will be enough to get up and running for now.

BoardsPinterest Boards. How to Start your Pinterest Journey

To save pins you need to create boards. If you go and look on other accounts you will see that they all have separate boards, titled in various ways, where they pin their own and other people’s pins.

This can either be done on the Pinterest page or as you save a pin. Pinterest has an instruction page especially for the purpose of aiding you. Click HERE!

Round Up

So we have learnt? That Pinterest is a Search Engine rather than a social media platform. We have discovered that it is so popular because it is very visual and that it is growing rapidly.

If you looked at the facts and figures from the previous post, you will understand why this is becoming a popular platform for businesses.

So, based on what you have discovered so far, do you now know how to start your Pinterest journey? And the biggest question of course is Will You?

If you already have Pinterest, are you encouraged to do more with it?

I am, I shall continue to learn more and learn better ways to use Pinterest, then come back and tell you my findings.

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Why We Should Use Pinterest for Business

Why We Should Use Pinterest For Business

This post began because I wanted to know more about Pinterest. I have seen some interesting videos about Pinterest lately and learnt how it can grow your business traffic. It piqued my interest enough to really want to know why we should use Pinterest for business.

I tried a different way to create a pin described in a video, not all the detail was there of course because teaching it was this couple’s business. But I tried from the bit I did learn and yes, it was a success. Well not like theirs of course but I quite quickly got a few pins and impressions. Enough to impress me, if no one else.

I am going on the assumption that you have already started your business. If not read HERE!

A Pinterest account

I am assuming that you already have a Pinterest business account! If not, why not?

Perhaps you have a personal page? If so it is easy to create a business page as an offshoot or just make a separate page.  Its not hard to do, I created mine years ago, when I knew very little about anything and managed perfectly well.

In the intervening years though I have added stuff in fits and starts without really paying it much attention.

What Changed?

I joined a platform called Wealthy Affiliate. I joined on a free membership and was so impressed with everything available, training, hosting, community etc, that I signed up for a half price month to look inside and then for a year. That was 2 years ago. Anyway, I digress. Part of the training is about social media. It made me go and look at my Pinterest account that I hadn’t even added anything to in about 18 months, maybe longer. I had not ever paid attention to the numbers and that was a shock.

3.2k followers, that was a surprise! I also had 13.2k monthly views! This on a page I barely looked at. A possible traffic source I was not only overlooking but totally ignoring.  Even after discovering all that, I am still a bit sporadic with my attention to this extremely useful business tool. I have been better but I admit, not that much.

Now it seems that everywhere I look there are things about Pinterest. I think the Universe is trying to tell me something.

A Few Interesting Facts about Pinterest

Renewed interest means I want to know if it will be worth the investment of my time. I want more traffic and sitting back waiting for it doesn’t cut it. I need to be proactive!

So on to the Facts

Pinterest has grown rapidly and has generated an additional 100 million users over the last year. At the start of 2020 Pinterest had about 320 million active users per month. And now their user base has now increased to 459 million monthly active users.

We all know why there is such a huge increase. The number of users would have gone up anyway as Pinterest is growing but the Covid-19 Pandemic has made everything online explode. This also means that Pinterest now has more monthly active users than both Twitter and Snapchat combined.

Did you know that Pinterest is not a Social Media platform? It is actually a Search Engine!

A very large amount of Pinners use the mobile app, a whopping 85%! Who knew?

Half of the users live in the U.S.

Around 50% of Pinterest users live in the United States, so in the rest of the world there is also a large audience actively using Pinterest to save content, products and ideas.

240 billion Pins

That is a lot of pins by users of Pinterest over the last 11 years it has been in business, an average of 533 pins per pinner.pinterest is growing rapidly

Pinners spend 80% more

Another amazing fact is that users spend 80% more in retail than consumers who don’t use Pinterest.

If you pay attention to Pinterest demographics, you see that 49% of U.S. users’ income is more than $100,000 a year. The higher income means the ability to spend more on products on the platform.

Projects from pins

Pinterest has always been well known for DIY projects, recipes, gorgeous home and fashion pictures as well as handmade crafts. For years now, users have had fun trying out the different crafts and projects they’ve seen and saved.

Which is why Pinterest then added a “Tried It” button to Pins for users.

That’s how the Pinterest is able to measure and work out that 98% of users, have tried something they’ve seen on this social network.

So what do the facts mean to me?

The first thing that springs to mind is that Pinterest is full of people actively looking to buy. They have interests but also look outside their interests for something new to create, to design and make, for themselves and their homes.

It means I no longer think its for people who have spare time to waste. I know it’s for people looking with a purpose. My daughter looked for inspiration for doing up her home, other people look for ideas for crafts to make. Some are looking for work opportunities. Still more are searching for clothing and shoes that are different, every day items and holiday wardrobes.

Pinterest for Business

So how does it work? Essentially its a digital pin board where we pin items that are of interest to us. We create our own pins and save other peoples pins, that we feel are relevant, to our boards.

Take a bride planning her big day: She may be looking at not only dresses but venues and how to dress a venue to her taste. She wants ideas that will make her wedding different to that of her friends. Her Chief Bridesmaid/Maid of Honour might also be searching for ideas for a hen party with a difference, a gift, helping with the dress search etc.

Now that is just 2 people from one wedding, that’s without all the other leading players and more minor ones. Then multiply that by the amount of  weddings there are in a year!  That’s a lot of business going on right there. Just one subject!

Is YOUR business aimed at Weddings or more specifically Brides? Look at the possibilities available to you via Pinterest.

Why are they doing the majority of searching on Pinterest? Because it is visual. A page full of pictures is so much more interesting than a page of listings (writing). WOW!!

Why We Should Use Pinterest for Business

Much of this is occurring to me as I research and write this. I have clearly not given Pinterest enough thought at all. I have wasted a valuable resource all these years.

If you want to drive a ton of free traffic to your website, you can’t afford not to use pinterest. I have been hearing more and more that most traffic to websites, comes from Pinterest.

Below is a quick round up of the main platforms people use and how long the post, pin or tweet will last.make money online

Social Media Posts

Pinterest: The lifespan of a Pin is much longer than any social media post on any other platform. Why? Because it can still appear months later when certain words are searched for.

Twitter: 18 minutes says the data. That though I think, depends upon whether it gets retweeted, by whom and how often. A tweet that you pin to your profile will last as long as it is pinned there. Being time poor most retweeters will use the pinned post rather than search for other tweets of yours.

Facebook: 6 hours but that depends on post interaction. Most impressions will occur within the first couple of hours. If other people comment on your post then it may be shown to a few more people. Your reach is no longer about the amount of ‘Likers’ or ‘Followers’ because Facebook limited the reach of businesses to get them to pay for adverts.

Instagram: The data varies on this one but many say 24 to 48 hours. I do post to Instagram but don’t know that much about it as yet. Like all of them though, it will depend upon interaction to determine how long it lasts in the public eye.

A few benefits of using pinterest for your business

Pinterest is one of the sites that gets regularly listed through search engines such as google.

Initially, pins have much longer because they are still searchable and also you can reuse a pin over and over again, which makes it so much simpler to market because you’re, not spending as much time and effort into constantly creating new content.

Most pinterest users are on pinterest for purchase.

Users are three times more likely to click over to a brand’s website from Pinterest. Most social media platforms are actually designed to keep you on the platform and discourage external links, whereas Pinterest is actually designed to have your website discovered.

What do you think?

Now there are, of course, many more benefits to using Pinterest for your business, but that will be for another post. Next time we will go into the getting started and setting up of a Pinterest account.

I already have a few Pinterest pages having been told by those ‘wiser’ that its a good thing but the more I learn the more I am unsure on that front.

I am amazed at the amount I have learnt already just from researching this starter post. I am looking forward to gaining a lot of knowledge to help me increase the traffic to my businesses.

See you in the next post!

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